Job Summary

What will you do

The Senior Field Marketing Specialist is a key role within of our regional marketing team and reports into the Head of MEA Marketing and Communications and will be based in our regional office in Dubai. The Marketing Specialist is partially strategic and operational role and will be supporting and executing our Lead generation marketing branding and event strategy for our Smart Building technologies and solutions across Middle East and Africa.

How will you do it

As a Senior Marketing Professional your key responsibilities will be;

Local Execution with Business Impact

Plan localize and execute multi-channel demand generation programs that generate qualified

leads and accelerate pipeline conversion.

Build and manage campaign calendars aligning closely with sales leaders to ensure marketing

programs support business priorities.

Work hand-in-hand with the Regional Head of Marketing to implement strategic initiatives and

adapt and execute them for Middle East & Africa.

Funnel-Focused Performance

Own end-to-end campaign execution from planning to performance analysis.

Monitor analyze and optimize marketing funnels; ensuring every tactic is tied to measurable

outcomes (MQLs SQLs pipeline contribution).

Maintain campaign dashboards and share insights with local and regional stakeholders.

Global Collaboration Local Relevance

Collaborate with global marketing squads to localize and land strategic campaigns in the

region ensuring cultural and market relevance.

Provide feedback and insight to global teams on customer behavior market trends and

competitive activity.

Act as a connector between corporate strategy and local market dynamics ensuring the voice

of the market is consistently heard.

Field Enablement & Sales Alignment

Partner with the sales team to support sales enablement and event execution.

Deliver content and tools tailored to local buying behaviors and customer needs.

As a Marketing Professional you will be accountable for all the marketing projects and inquiries across Middle East & Africa region. You will develop the structure administrate & update local marketing repositories. You will support the preparation of strong value content such as white papers webinars videos and animations as a base for best-in-class digital campaigns

As a Marketing professional you will use your experience to develop global marketing news updates and execute the marketing strategy in daily priorities that keep the departments functioning and facilitate the duties of the marketing managers.

What we look for

Required

Bachelors degree in Marketing / Communications / Business Administration or equivalent
Minimum 5-6 years of experience as Marketing Specialist / Generalist within matrix organization in UAE
Hands-on experience in executing Lead generation & supporting regional events / trade shows
Great passion for branding creativity determination to achieve the objective flexibility enthusiasm initiative ability to problem solve and teamwork
Recent or past experience of working on different marketing tools
Solid experience with MS Office Suite and Adobe Photoshop and has worked on presentations reports spreadsheets Photoshop editing Indesign html etc.
Recent or Past experience using web enhancement tools
Excellent knowledge of the English Language both written and verbal
Strong writing editing and researching skills
High level knowledge of MS Office
High level of customer service ability
Must have the ability to multi-task in a fast paced and deadline driven environment.
Strong team spirit and high level of customer service ability

Required Experience:

Senior IC

What will you doThe Senior Field Marketing Specialist is a key role within of our regional marketing team and reports into the Head of MEA Marketing and Communications and will be based in our regional office in Dubai. The Marketing Specialist is partially strategic and operational role and will be ...