Digital Marketing Specialist – E-commerce
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Job Summary
We are seeking a strategic and data-driven Digital Marketing Specialist E-commerce to lead digital marketing initiatives that grow our 3rd Party E-commerce Sales. This role will not only be responsible for developing and executing performance marketing strategies and optimizing the campaigns for the end consumer but also planning and execution of brand awareness campaigns with the goal of driving qualified traffic to our products through various digital channels.
The ideal candidate will have a deep understanding of e-commerce buying behaviour in the Middle East digital marketing tools and e-commerce platforms with a proven track record of delivering measurable results.
Key Responsibilities:
Digital Marketing Strategy & Execution
- Develop and execute marketing strategies aligned with business goals (sales visibility new product launches etc.).
- Develop and manage digital and offline marketing campaigns across e-commerce customers including but not limited to paid media SEO social on-site CRM.
- Choose the appropriate ad types: Sponsored Products (individual product ads)/ Sponsored Brands (brand product carousel)/ Sponsored Display (retargeting and competitor targeting)
- Define targeting approach: manual vs. automatic broad/phrase/exact match product targeting etc.
Content & Campaign Management
- Work with creative and content teams to develop brand pages product guides.
- Ensure the online catalog is accurate up-to-date and merchandised for end consumer needs
- Perform in-depth keyword research using tools provided by customers; identify high-intent high-converting search terms.
- Optimize product listings with relevant keywords for organic and paid synergy.
- Structure campaigns properly by product type match type or goals.
- Continuously optimize campaigns: Adjust bids based on performance (ACoS ROAS CPC); Pause low-performing keywords or SKUs; Increase bids on top performers; Add negative keywords to reduce wasted spend.
Analytics & Reporting
- Track and analyse key metrics such as traffic sources conversion rates customer acquisition cost (CAC) and ROI.
- Generate regular performance reports and use data insights to continuously optimize marketing campaigns.
- Monitor competitive landscape and digital trends to stay ahead of B2B e-commerce innovations.
- Track key performance metrics: ACoS (Advertising Cost of Sales); ROAS (Return on Ad Spend); CTR (Click-Through Rate); CVR (Conversion Rate) vs targets.
- Generate weekly/monthly reports to evaluate campaign health and ROI. Additional KPIs to track: Increased sales from paid traffic Improved CTR and conversion rate Growth in visibility and impressions Ads impact on total sales.
- Identify trends opportunities and areas to cut waste or scale.
- Use performance data to iterate and improve ad creatives and strategy.
Budget Management
- Allocate and manage advertising budgets across campaigns and product categories.
- Monitor daily spend to avoid overspending and maintain profitability.
- Adjust budget allocation based on product seasonality inventory or lifecycle stage.
Cross-functional Collaboration
- Collaborate with sales manager and customers marketing teams on monthly quarterly and seasonal marketing plans.
- Obtain regular approvals from brand marketing principals on brand campaigns
- Partner with B2B customers marketing teams as needed in campaign creation and execution.
- Work closely with E-commerce/Sales Managers to align ads with pricing promotions and inventory.
Qualifications:
Education & Experience
- Masters degree in marketing or business.
- 46 years of digital marketing experience with at least 2-4 years focused on B2B or e-commerce.
- Experience with B2B e-commerce customers (e.g. Amazon Namshi Noon).
- Extensive experience within digital advertising with Amazon.
Skills & Competencies
- Proficiency with Amazon advertising tools including running campaigns and invoicing.
- Excellent copywriting communication and project management skills.
- Data-driven mindset with the ability to draw actionable insights from complex data.
Preferred Qualifications:
- Experience with account-based marketing (ABM) strategies.
- Familiarity with wholesale pricing structures purchase workflows and B2B order management systems.
- Experience with hands-on management of digital budgets
- Knowledge of B2B marketplaces (e.g. Amazon Namshi Noon) is a plus.
#LI-JC1
Movado Group Inc. is an equal opportunity employer. It prohibits discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any other legally protected status in accordance with applicable federal state and local laws.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
A website of Movado Group, Inc. for investors and stockholders. Movado Group Inc. designs, manufactures, and markets Concord, Ebel, ESQ, CoachWatch, Tommy Hilfiger watches, and Movado watches and personal accessories. The site provides current financial and performance data and corpor ... View more
