Digital Manager - GCC
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Job Summary
As a Digital Manager GCC your primary mission is to elevate the digital performance of all hotels within the countries. You will play a pivotal role in driving channel strategies ensuring rate parity and championing best practices defined by the Digital & Ecommerce Center of Excellence in MEA APAC. Your influence will extend across various stakeholders and you will serve as the foremost advocate for digital and ecommerce excellence throughout the countries.
- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy working closely with key stakeholders from Marketing Sales Revenue PR F&B
- Develop quarterly and yearly ecommerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA emailing social media display Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Ensure hotels presence across key Social platforms relevant to the source markets and social content production
- Handle the CRM and email Marketing with the third party tool for Rooms F&B and other outlets in line with the strategy and corporate guidelines
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotels online reputation
- Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications :
- A bachelors degree in a related field
- Minimum 5 years experience in Digital performance role
- Flexibility to travel within the GCC region
- Strong team management skills and experience
- Excellent communication and presentation skills
- Proficiency with Social Media software and data analysis tools
- Resultsoriented mindset with a focus on revenue growth and performance optimization.
- Ability to work independently and as part of a team
Additional Information :
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Remote Work :
No
Employment Type :
Fulltime
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. People are the heart of everything we do fostering authentic and meaningful connections, and c ... View more
