Manager CRM

Role Summary/ Overview

1. User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical ensuring a seamless and value-driven customer journey maximizing impact and optimizing ROI

2. Campaign Development: Manage engaging CRM campaigns across talabats owned channels with a strong focus on driving user acquisition increasing order frequency and enhancing retention

3. Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team with the aim of uncovering actionable insights to continuously refine strategies and improve performance.

4. Budget management: Own responsibility for the end to end CRM budget for some of the markets in which Talabat operates closely coordinating with finance planning and local marketing teams

5. Team management: Manage a team to drive growth through CRM

As a Manager you will own and implement CRM campaigns for talabat. Youll need to be flexible performance-driven with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.

 

Whats On Your Plate

• Ideation of basic CRM campaigns around the customer lifecycle to meet business needs

• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase frequency drop etc.)

• Monitoring campaign spend and ensuring adherence to monthly quarterly and annual CRM budgets

• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets

• Creating visibility for local marketing teams on performance and cost evolution

Qualifications :

What Did We Order

• Bachelors degree with a strong data focus.

• Minimum 3-4 years of proven relevant work experience in digital marketing preferably in a fast-paced working environment

• Experience in any area of digital marketing is valued with prior exposure to CRM considered a strong advantage.

• Strong data skills and advanced Excel proficiency are required.

• Experience in working with CRM and campaign management tools like Braze or similar.

• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.

• Good time management skills.

• Fluency in written and spoken English Arabic is a plus

• Good interpersonal communication and presentation skills

• Proactive responsible attention to detail and a good team player

Additional Information :

As part of the talabat team:

• You have the opportunity to be based in our specially designed collaborative work space in City Walk.

• You will also experience exciting opportunities for professional and personal growth and recognition.

• Monthly talabat credit to spend in the app however you want

• Parental leave

• Working with the team building the fastest-growing largest and most valuable network of online food ordering services.

• Our colleagues at talabat come from every corner of the globe working in diverse cross-cultural teams.

• Enjoy fresh fruits cereals beverages tea and discounts at our Everyday Roastery cafe next door

• Take a break in our wellbeing room music room or take in the views of the Dubai Downtown Skyline on our roof terrace!

• Sponsored healthcare and gym membership

Remote Work :

No

Employment Type :

Full-time