Public Relations - Senior Account Executive
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Job Description
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. For more information visit and follow us on LinkedIn andInstagram.
JOB TITLE: ACCOUNT EXECUTIVE
ROLE:
The Senior Account Executive puts plans into action! With your expanding contact list of media influencers and industry your colleagues and clients rely on you as a valued member of the team that makes things happen and creates impact. You are continuing to develop your core skills through training and coaching and have plenty of opportunity to explore disciplines and practice areas through your client portfolio and project activity. At Account Executive level you are expected to demonstrate the ability to work independently and as an effective member of a wellfunctioning team taking responsibility for daytoday activation of items on the client WIP. At this level you will contribute to the strategy and planning on your accounts so lots of avenues for creative thinking and new ideas. You will have a clientfacing role and be accountable for daily deliverables of high quality work.
The following job description details the skills and competencies required for this level.
SKILLS COMPETENCIES
At this level you will be able to:
Consulting
Be an integral part of the account team by taking ownership of tasks on the Work In
Progress report (WIP) including media and online research maintaining media and
influencer lists monitoring media and compiling accurate coverage reports as well as
effectively pitching news to media securing media opportunities for clients and
administering product review programmes
Assist with preparation delivery and follow up of announcements and events
including press conferences media/analyst/influencer briefings social events
product launch events
Demonstrate creativity understanding and attention to detail through the ability to
create clientready content including press releases articles speeches executive
speaking points and briefing documents social media calendar and content interview
transcripts/summaries and activity report
Continue development of language skills for Arabic consultants; including expertise in
originating core content for different platforms localising materials to the Arabic
language and audience and working with the translation team to improve clientready
content
Understand and be conversationally competent on popular social media channels;
how they work their audience and purpose the services they offer and how to
optimise content to drive results
Take ownership of daytoday community management including conversations and
posts; flag issues/potential issues arising on social channels to account lead
Establish an understanding of influencer mapping and ability to create a list of relevant
key influencers for a client or project
Draft a creative brief and work with designers producers and other specialists from
concept to final product
Extract information and compile reports from social tools including Sherlock
Facebook Analytics Twitter Analytics YouTube Analytics and Sysomos
Create accurate and clear reports for all channels such as tracker reports
conversation/topic analyses ad campaign reports community management and
coverage reports
Research client and competitor products and services develop and apply industry
knowledge
Develop and demonstrate a solid understanding of PR principles and client strategy by
contributing appropriate approaches and ideas for clients and projects
Develop an understanding of the regional media landscape keep abreast of current
affairs industry issues and trends relating to clients and their markets
Meet influencers media other client stakeholders on a regular basis
Actively participate in internal creative brainstorms across all agency sectors and apply
creative thinking to all aspects of your work
People
Assist in managing the work load and activities of junior team members team
assistants and interns
Actively participate in team and client meetings
Actively participate in office or team initiatives that enhance Bursons workingenvironment
Provide support to our internship / Graduate programme through buddy role andengagement with local universities
Act as a Burson ambassador internally and externally
Business Acumen
Be aware of Bursons offerings specialist services META and global network
Complete time sheets on a weekly basis mandatory
Be alert to new business opportunities with existing and prospective clients anddiscuss with senior team
Assists in researching and responding to RFPs for new business proposals
Support and contribute to industry award entries
Be familiar with Bursons social media policy and professional practices
Contribute to the external marketing activity of Burson
Be diligent in submitting expenses in a timely manner
PROFESSIONAL DEVELOPMENT
Implementation of daytoday publishing work online and traditional media
Foster relationships within the client team share knowledge and insight
Take responsibility for part of a client or project WIP; manage implementation of a
product review or influencer engagement programme
Display sound judgement and problem solving on a daytoday level with senior
support
Delegate effectively and know when to escalate issues to senior team members
Identify and discuss long term career goals with Line Manager
Demonstrate professional behaviour at all times; show maturity in client interactions
and counsel
Complete mandatory training courses for progression to next level
QUALIFICATIONS:
University degree
3 years relevant industry experience
Excellent written and oral communication skills
Ability to multitask and work in a team environment
Bilingual is an asset
#LIRS1
At Burson diversity equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information visit.
You belong at Burson:
Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson were an agency of learnitalls. We recognize that the things we do best creativity and communications require a level of nuanced understanding. Thats why its imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we cant do the essential work of inspiring bold ideas fostering constructive dialogue cultivating meaningful experiences and driving innovation and creativity for our partners. Your unique point of viewyour talentis what makes you a #BursonPerson and its how we deliver exceptional results for our clients together.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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Required Experience:
Senior IC
Employment Type
Full Time
