Account Based Marketing Manager
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Job Description
Key Responsibilities:
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Develop and execute endtoend ABM strategies tailored to key target accounts across different industry verticals.
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Partner with sales and customer success teams to identify key accounts and create custom marketing programs.
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Build and manage multichannel campaigns (email digital events direct mail etc. to engage buying committees within target accounts.
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Leverage marketing automation and CRM tools to segment audiences track performance and optimize campaigns.
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Align with sales to monitor account engagement pipeline influence and revenue contribution from ABM efforts.
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Use analytics and reporting tools to measure the effectiveness of campaigns and make datadriven recommendations.
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Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.
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Maintain a strong understanding of the market landscape competitive positioning and customer needs.
Qualifications:
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36 years of B2B marketing experience with at least 2 years focused on ABM or enterprise marketing.
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Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.
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Proficiency with ABM and marketing tools such as HubSpot Marketo Salesforce Demandbase 6sense or similar platforms.
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Strong project management skills and attention to detail.
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Excellent collaboration and communication skills to work crossfunctionally.
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Ability to think strategically and execute tactically in a fastpaced environment.
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Bachelors degree in Marketing Business Communications or related field (MBA is a plus).
Employment Type
Full Time
