Retail Brand Marketing Manager
Posted on :
24-10-2021
Employer Active
1 Vacancy
The job posting is outdated and position may be filled
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Jobs by Experience
4 - 0 years
Monthly Salary
AED 11 - 22
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
24-10-2021
Job Description
Req ID : 761624
- Plans and sets the RBM calendar of the assigned Sports Business Units and ensures timely execution and implementation across the retail stores
- Manages door plans of the assigned Sports Business Units ensuring alignment with the overall Marketing budget
- Manages and plans annual as well as seasonal RBM campaigns for the assigned Sports Business Units’ stores and concepts
- Manages alignment of the retail marketing team’s planning and execution with other business units (internal/external) to ensure consistent output across the region
- Manages and monitors RBM activities expenditures in line with the set and approved budget
- Manages relationship with all external stakeholders/agencies to ensure smooth execution of all RBM initiatives, and builds agency database to ensure availability of multiple options while evaluating agencies for various RBM activities
- Takes ownership for research related to RBM (e.g. mystery shopping) and ensures that relevant insights are incorporated into future initiatives
- Monitors coverage and effectiveness of RBM campaigns, while creating reporting and information tracking tools to assess relevant metrics
- Participates in providing periodic reports to the senior management related to return of investments (ROI) of RBM campaigns to facilitate decision making processes
- Defines goals and key performance indicators for each member of the team and ensures effective implementation of the GMG’s performance management process
- Develops talent within the team by providing guidance and coaching to achieve the defined goals
- Drives a culture of feedback and coaching in the Business Unit/ Department by providing feedback on an ongoing basis, identifying development needs and coaching the employees on the areas of improvement
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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