Technology – Lead Generation Executive - Digital Banking Solutions

• Conduct research with the sales and marketing team to identify leads
• Collaborate with the sales and marketing team to create campaigns for lead generation
• Research and understand market drivers and customer needs
• Identify decision makers within leads via linked in and other mediums to target
• Cold Call leads
• Present and articulate features and benefits of our solutions to leads
• Navigate through a conversation flow to uncover business needs, understand pains, and position us as a compelling solution.
• Create and deliver qualified leads to other team members
• Ensure follow-up by passing leads to appropriate team members with calls¬to-action, dates, complete profile information, sources, etc.
• Collaborate with the Accounts team to preform white gap analysis and lead generation from existing accounts
• Keep leads up to date in CRM system Salesforce
• Research new potential markets for us
• Keep abreast of all new products, market trends, future directions and competition for areas of focus
• Any other related tasks as required by the line manager

REQUIREMENTS

Essential skills are:

• Degree or Diploma in Business or Marketing, or related field
• Excellent presentation and communications skills
• Proactive, creative and innovative thinker

Desirable skills and Experience:

Languages: English (French, Arabic, Russian, would be a bonus)
Salesforce Experience
1-3 years of experience in a customer service, lead generation or sales role