Insights Manager

Roles and responsibilities

We are seeking a detail-oriented Lifecycle Insights Manager with proven experience in OEM and dealer environments. You will have outstanding capabilities in understanding the complexities and levers that drive market dynamics in an automotive setting. You will be able to act with confidence when it comes to pricing decisions, discounting, and profit maximization across our portfolio of brands and products.

What You Will Do

• Conduct thorough analysis of market trends, customer preferences, and competitor pricing strategies to identify opportunities for pricing optimization
• Collaborate with cross-functional teams including sales, marketing, finance, and product development to ensure alignment of pricing strategies with overall business objectives
• Regularly review and adjust pricing strategies in response to market dynamics and business performance
• Utilize data analytics tools and techniques to analyze pricing data and identify key insights
• Develop pricing models and algorithms to simulate pricing scenarios and forecast their impact on sales and revenue
• Conduct sensitivity analysis to assess the potential impact of pricing changes on profitability and market share
• Monitor pricing performance metrics and KPIs to track the effectiveness of pricing strategies and make data-driven recommendations for improvements
• Monitor competitor pricing strategies and market trends to stay informed about industry dynamics and emerging opportunities or threats
• Conduct competitive benchmarking analysis to assess our pricing position relative to competitors and identify areas for differentiation
• Collaborate with finance teams to analyze pricing impact on revenue forecasts, profitability, and financial performance
• Support and contribute to a shift towards automated/semi-automated real-time monitoring of competitor pricing and offers to maintain derivative level competitiveness
• Facilitate new approaches and data-backed capabilities for tactical spend and offer generation to help Al Futtaim Automotive transition to more personalized, targeted tactical spend and initiatives
• Deliver a central intelligence suite for all Al Futtaim Automotive brands to drive consistency and rigor to pricing reviews, actions, and decision-making across Al Futtaim owned brands and competitor brands
  

Required Skills To Be Successful

• A business or technical university degree is preferred
• Minimum 2 years experience leading an Automotive Pricing role or similar with an OEM or large Dealer Group
• Expert knowledge and experience in pricing analysis and data processing/analysis
• Deep domain expertise in data science, statistical analysis, and data visualization

Desired candidate profile

• Data Collection and Analysis:

  • Gather qualitative and quantitative data from various sources (e.g., customer surveys, market reports, web analytics, sales data).
  • Analyze this data to identify trends, patterns, and insights that can inform business decisions.
  • Use data analytics tools and software to interpret large data sets and generate actionable insights.

• Market and Consumer Research:

  • Conduct market research to understand consumer preferences, behavior, and needs.
  • Design and implement surveys, focus groups, and other research methodologies to gather insights.
  • Stay updated with industry trends and competitor activities.

• Reporting and Presentation:

  • Present findings and insights to senior management, stakeholders, or clients in a clear and actionable format.
  • Create reports, dashboards, and visualizations that communicate complex data in an easy-to-understand manner.

• Strategic Decision-Making:

  • Provide data-driven recommendations to guide marketing strategies, product development, customer experience improvements, and other business initiatives.
  • Work closely with different teams (marketing, sales, product development) to ensure insights are integrated into business planning.

• Predictive Analysis and Forecasting:

  • Use historical data and statistical models to forecast trends and potential outcomes.
  • Help the organization anticipate changes in the market or consumer behavior and adapt strategies accordingly.

• Performance Tracking and Optimization:

  • Track key performance indicators (KPIs) and metrics related to campaigns, products, or business performance.
  • Analyze the effectiveness of strategies and provide suggestions for optimization based on insights.

• Collaboration with Cross-Functional Teams:

  • Collaborate with departments like marketing, product, and finance to ensure that data and insights are being used to make informed decisions across the organization.