Digital Technical Analyst
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Job Description
Responsible for tracking and implementation of analytical tools across our web and app properties to support Marketing UX and Content Merchandising analytics.
Responsibilities:
- Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
- Subject matter expert on Google Analytics GA4 GTM GA360 Firebase Adjust etc.
- Understanding of Frontend web development languages (JavaScript HTML CSS)
- Debug existing analytic set up on web and apps to identify gaps.
- Configure tags using GTM for web properties and work with developers to set up tags in Adjust.
- Configure marketing pixels on web and apps.
- Configure trackers custom dimensions and metrics that are in line with our business and commercial KPIs.
- Take ownership of quality driven UAT approach and provide support for prerelease testing and quality assurance feedback for analytic code implementations.
- Perform adhoc analysis directly on GA/Adjust.
- Perform audits and validations on every implementation to ensure reliable data output.
- Build reports and dashboard on Google Data Studio and Powerbi
- Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business.
Experience required:
2 years experience in Digital Analytics Implementation.
Solid experience of working with Google Analytics expertise (Google Analytics 360 GA4 Data Studio).
Experience of app analytics platforms is a must Firebase and Adjust/Appsflyer.
An understanding of HTML CSS and Javascript is required.
Proficient at data visualization (Data Studio Powerbi Tableau or other similar platforms)
Education requirement:
- Bachelors degree in information systems Math Computer Science or related field.
- Google Analytics certification.
Employment Type
Full Time
