Senior Director - Head of Creative Strategy
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Job Description
As the Senior Director Head of Creative Strategy you are the custodian of the brand creative strategy for Visa GCC and its partners. You will work with the Head of Brand and Head of Marketing Services to develop and oversee creative and campaign. You guide your team and a network of external vendors and partners through developing solutions and concepts that connect the global power of Visa and the business needs of our clients. You are seen as a goto expert in your field of specialization to deliver transformative ideas high impact pitches. You lead and deliver complex highimpact campaigns and projects for Visa our clients and partners.
Specific Responsibilities
- Lead visual and messaging strategies conduct comprehensive communications analysis and competitor research and develop original campaign angles based on data to drive campaign performance
- Provide domain expertise and consulting on clients/partners strategy in the areas of sales marketing and/or product development and translate data into answers to business questions and/or insights to facilitate business decisionmaking with crossorganizational impact.
- Provide steer and guidance that uplevels ideation creative production and creative aesthetic across organizations
- Drive the outsource strategy for creative development sourcing vendors scaling tracking and holding vendors accountable to quality outcomes
- Empower your team to maintain sustainable project milestones proactive risk assessment and schedules that consider deadline quality and positive team health
- Partner and collaborate with multiple executive stakeholders including internal teams and external agency partners to launch successful communications campaigns that build reputation equity and drive business results
- Oversee campaign work across major communications investments leading creative excellence across all media and driving creative innovation
- Leverage data metrics and research to create dynamic creative strategies and programming
- Ensure all Creative disciplines work together to create a cohesive user experience while meeting business objectives
- Create scalable systems that increase eRiciency and wide program support and continuously improve the Creative teams operational processes and measure impact
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager
Qualifications :
14 years of experience with a Bachelors Degree or 12 years of experience
with an Advanced Degree (e.g. Masters MBA)
Preferred Qualifications
- Strong consultative sales and creative skills
- Prior team management experience
- ERective and creative problemsolver with strong decisionmaking skills
- Prior relevant experience leveraging a leading Marketing Technology Platform
- to execute worldclass digital campaigns endtoend.
- Track record of success in developing and implementing successful digital
- marketing campaigns
- Demonstrated ability to structure manage and coordinate complex
- crossorganization projects and processes with multiple stakeholders and
- execute on a strategy to drive action
- A strong public speaker comfortable and poised in front of large groups with
- the ability to clearly communicate compelling messages up down and across
- the organization
- Ability to work eRectively in a fastpaced dynamic environment
- Extremely organized with quick follow through with a bias for action
- Strong client presence and internal stakeholder management
- Language Spoken and Written Arabic besides English is a must
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
