Audience and Analytics Manager
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Job Description
As an Audience and Analytics Manager at ITP Media Group you will be responsible for driving audience growth and engagement across the Luxury Group s portfolio which includes titles like Harper s Bazaar Arabia Arabian Business and Esquire. Your role will involve analysing audience behaviour and using digital insights to collaborate with editorial and commercial teams to optimise content strategy user engagement and subscriber growth. You will gather and interpret performance data providing actionable insights to inform content distribution and commercial strategies. A key focus will be supporting subscription growth for Arabian Business through paywall optimisation and working with crossfunctional teams to implement datadriven solutions. Additionally your technical expertise in tagging SEO analytics reporting and firstparty data will be crucial in enhancing audience targeting engagement and revenue generation. Collaborating closely with the Director of Digital and Product this is a huge opportunity to own the growth strategy for some of the world s most prestigious media brands supercharging on the ongoing evolution of ITP s digital offering.
Requirements
Audience Growth and Engagement
Empower crosschannel audience growth engagement and retention by partnering with editorial and social teams across ITP s Luxury Group titles.DataDriven Insights and Reporting
Leverage DMP CMP and CRM technologies to gain deep insights into audience behaviour translate complex data into actionable insights and develop robust analytics reporting systems.Paywall Performance and Conversion
Develop strategies and insights to drive subscription growth and retention particularly for Arabian Business and optimise the subscriber journey.SEO and Content Optimization
Implement SEO strategies to improve organic search visibility conduct keyword research and identify whitespace for growth in both English and Arabicspeaking markets working with technical teams on SEO best practiceCommercial Collaboration
Collaborate with commercial teams to leverage audience insights for effective whitelabel and sponsorship pitches develop datadriven proposals and identify opportunities for crosspromotions and partnerships.
Qualifications:
Proven experience collaborating with editorial commercial social media and technology teams focusing on audience development and datadriven marketing strategies.
Expertise in firstparty data audience analytics and behavioural insights with experience using DMP CMP and CRM technologies.
Strong experience with GA4 and Google Tag Manager (GTM) event tracking and heat mapping setups and working closely with development teams.
Indepth knowledge of onpage SEO including keyword research content optimisation and analytics tools particularly in a premium publishing context.
Knowledge of paywall conversion tactics including email social media content personalisation and customer journey optimisation.
Ability to collaborate with commercial teams integrating audience insights into pitches proposals and whitepapers.
A passion for luxury media and a deep understanding of the MENA region is a plus.
Knowledge of new and emerging trends and technologies to drive audience engagement.
Strong communication skills with the ability to present complex data clearly and develop actionable roadmaps for growth.
Education & Experience:
Degree in Technology Digital Journalism Multimedia Studies Communications or equivalent experience.
Minimum 4 years of experience in premium publishing or media agency environments.
Experience working with GCC audiences is a plus.
Fluency in Arabic a huge advantage
Employment Type
Full Time
