Senior Creative Lead

Roles and responsibilities

• Lead and inspire a team of graphic designers and other creative professionals to produce high-quality visual content that aligns with WSP's brand and marketing objectives. Utilize storytelling through design to create compelling narratives that resonate with our audience.
• The central objective of this role is to drive the improvement and ensure compliance of the graphics services and delivery with the brand guidelines, collaborating with multiple teams and stakeholders across the Middle East business.
• Key focuses will be on resource and workflow management, standardisation of procedures and service and ensuring consistency of output and brand governance across the team and wider graphics community across the Middle East.
• Devise efficient processes for managing the brand implementation as a whole and in all its forms.
• Creative direction and oversight of the execution of high quality, compelling content and concepts, and liaise regularly with stakeholders and internal teams to understand project requirements.
• Oversee the planning, development, and execution of creative projects, ensuring they are delivered on time and within budget. Incorporate storytelling elements to enhance project presentations and deliverables.
• Utilize advanced graphic design skills to create visually compelling materials for various channels, including digital, print, and social media. Employ storytelling techniques to ensure each design piece communicates a clear and engaging message.
• Ensure consistency and integrity of the WSP brand across all creative outputs. Use storytelling to reinforce brand identity and values.
• Work closely with marketing, communications, and other internal teams to understand project requirements and deliver creative solutions that meet business goals. Integrate storytelling into collaborative efforts to create cohesive and impactful campaigns.
• Develop and implement marketing strategies for specific projects, highlighting WSP's expertise and achievements. Leverage storytelling to showcase project successes and client testimonials.
• Stay up-to-date with industry trends and emerging technologies to continuously improve the creative process and output. Explore new storytelling methods and tools to enhance our creative work.
• Engage with internal stakeholders and clients to present creative concepts and gather feedback. Use storytelling to effectively communicate ideas and gain buy-in.
• Foster an inclusive and diverse workplace where team members feel valued and can tap into their full potential, contributing to a supportive environment that encourages innovation and collaboration.
• Being at the forefront of emerging technologies and keep up to date with industry-leading software and technologies.
• Contribute as a skilled, productive leader by participating in activities to achieve strategic goals.

Desired candidate profile

• Bachelor’s degree in graphic design, Visual Arts, or a related field.
• Minimum of 10 years of experience in a creative or brand management role, with at least 3 years in a managerial position.
• Preferably, experience in the Middle East region and understanding of the local cultures
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.
• Strong understanding of design principles, typography, and color theory.
• Has a strong sense of aesthetics and quality management
• Possess strong skills and experience with presentation and analysis software (Microsoft Word, Excel, and PowerPoint).
• Ability to interact and collaborate effectively with diverse stakeholders and overcome challenges in a complex environment to find ways to bring innovative ideas to life.
• Experience working in an international company with an international brand guide (an asset).
• Excellent project management and organizational skills.
• Ability to lead and mentor a team of creative professionals.
• Strong communication and presentation skills.
• Experience with digital marketing and social media design is a plus.
• Creative thinker, detail-oriented, proactive, and able to work in a fast-paced environment.