Marketing Manager Events Ethara
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Job Description
JOB TITLE : Marketing Manager Events (Fee For Service & Joint Venture events portfolio)
UNIT : Commercial
REPORTS TO: Marketing Director
JOB LOCATION : Abu Dhabi UAE
POSITION DETAILS:
JOB PURPOSE OVERVIEW
Developing and executing comprehensive marketing strategies that drive Fee For Service & Joint Venture events portfolio objectives including brand awareness customer acquisition and revenue growth. This role will lead a dynamic marketing team oversee campaigns across multiple channels and work closely with crossfunctional teams to ensure alignment with business objective.
DUTIES AND RESPONSIBILITIES:
- Develop and implement comprehensive marketing strategies to drive brand awareness and revenue growth.
- Lead and mentor the marketing team to achieve campaign goals and deliver exceptional results.
- Oversee multichannel marketing campaigns ensuring they are executed on time within budget and meet key performance indicators.
- Analyse marketing data to assess campaign effectiveness and provide actionable insights for continuous improvement.
DIRECT REPORTS : Marketing Specialist Marketing Senior Specialist
CONTRIBUTION TO CULTURE : Promote Etharas brand values vision and mission and by creating campaign concepts that reinforces Etharas culture.
WORKING CONDITIONS:
- UAE based with domestic and international travel as required.
- Remote working permitted in line with Human Capital policies.
QUALIFICATIONS
EXPERIENCE EXPECTED: 510 years of experience in marketing roles with a focus on events and entertainment companies / clients.
EDUCATION EXPECTED: Bachelors degree in Marketing Business Administration or a related field (Masters degree preferred).
SOFT SKILLS
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills and attention to detail.
- Ability to work collaboratively in a fastpaced environment.
TECHNICAL SKILLS
- Strategic thinker with a datadriven mindset.
- Proficient in Microsoft Office.
STRATIGY DEVELOPMENT & CAMPAIGN MANAGEMENT
- Develop and implement comprehensive marketing strategies that align with business goals and objectives across Fee For Service & Joint Venture events portfolio and relevant events.
- Identify market trends customer needs and competitive landscape to inform marketing strategies across Fee For Service & Joint Venture events portfolio and relevant events.
- Collaborate with senior leadership to define and execute brand positioning and messaging across Fee For Service & Joint Venture events portfolio and relevant events.
- Oversee the planning execution and optimization of multichannel marketing campaigns including digital print social media email and events across Fee For Service & Joint Venture events portfolio and relevant events.
- Ensure campaigns are delivered on time within budget and meet KPIs.
BRAND MANAGEMENT & CUSTOMER INSIGHTS
- Maintain and enhance the event and brands image ensuring consistency across all marketing channels and communications.
- Develop and oversee the execution of brand campaigns and initiatives.
- Utilize customer insights and data to inform marketing strategies and improve customer engagement and retention.
- Conduct market research and analyse consumer behaviour to identify growth opportunities.
BUDGETANALYTICS & REPORTING
- Develop and manage the marketing budget ensuring efficient allocation of resources to maximize ROI.
- Track and report on the effectiveness of marketing spend and adjust strategies as needed.
- Analyze marketing performance data to assess the effectiveness of campaigns and strategies.
- Provide regular reports to senior management on campaign performance ROI and recommendations for improvement.
OTHER RESPONSIBILITIES
- Execute grade requirements according to the Delegation of Authority (DoA) while delegating tasks when appropriate.
- Ensure compliance with (i) relevant regulatory and legal requirements; and (ii) the Companys governance structures e.g. Articles of Association DoA policies and procedures trade license requirements any relevant regulatory requirements.
- Execute requests from reporting line i.e. requests within the broad scope of the roles and responsibilities of this job description.
Employment Type
Full Time
