Assistant Manager Marketing

Roles and responsibilities

As the Assistant Manager, Marketing - F&B, you will assist the Manager, Marketing - F&B, manage all marketing activity relating to Food & Beverage and other resort projects on a need basis. You will work with the Food & Beverage operations team closely to provide marketing support whilst still maintaining brand positioning, and assist in developing highly effective marketing strategies to market Atlantis Dubai restaurants and other activity in line with guidance from the Marketing Manager and Director, and help implement plans to assist the marketing team in meeting revenue targets using all channels. You will also support the social media team and optimise outlets’ pages within each platform to increase the visibility of company’s social content, and work collaboratively with internal stakeholders (CRM, Digital, social media etc.…) to set, define and execute promotion activities across the hotel.

You will also ensure brand standards and identity, develop dining promotions and third-party initiatives, manage hotel collateral creation adhering to brand standard, and manage internal photoshoots for restaurants and food.

About You

The successful candidate must be passionate about Food & Beverage marketing and have a minimum of 2 years’ experience in this field, have strong project management and organisational skills, and have excellent writing and presentation skills. You must be familiar with the Food & Beverage industry in Dubai and the UAE and understand the current trends. You will have experience within a fast-paced working environment and be able to work under pressure with tight deadlines and be a creative self-starter and group leader who takes initiative, and not discouraged by challenges, setbacks, and change.

You will also have excellent communication skills, both written and spoken, have good stakeholder management, and have strong project management and organisation skills to enable completion of multiple projects at once. Strong technical skills are essential, using Microsoft Office and Excel, and a degree in marketing is preferred, though not essential.

Desired candidate profile

1. Marketing Knowledge and Strategy

• Campaign Development: Understanding of how to develop and execute marketing campaigns that align with business objectives.
• Market Research: Ability to conduct market research, analyze customer data, and interpret trends to create targeted marketing strategies.
• Digital Marketing Expertise: Knowledge of digital marketing channels, including social media, email marketing, SEO, SEM, and paid advertising.
• Branding: Assisting in maintaining brand consistency across all marketing materials and communication platforms.

2. Project Management and Organizational Skills

• Campaign Coordination: Ability to manage and coordinate marketing campaigns from concept to execution, ensuring all tasks are completed on time.
• Multitasking: Balancing multiple projects simultaneously, from digital content creation to event planning, with a focus on meeting deadlines.
• Detail-Oriented: Attention to detail when managing marketing assets, content, and campaign tracking to ensure accuracy.

3. Communication and Teamwork

• Clear Communication: Ability to communicate marketing ideas and results clearly to team members, stakeholders, and upper management.
• Collaboration: Work closely with other departments (sales, product development, customer service) to ensure alignment of marketing efforts with business goals.
• Vendor and Partner Relations: Building and maintaining relationships with external vendors, agencies, or partners involved in marketing efforts.

4. Data Analysis and Reporting

• Analytics Tools: Experience with tools like Google Analytics, social media insights, and email marketing platforms to measure the effectiveness of campaigns.
• Performance Metrics: Ability to track key performance indicators (KPIs) such as traffic, conversion rates, and ROI to assess campaign success and suggest improvements.
• Reporting: Preparing reports and presentations to summarize marketing performance and recommendations for improvement.

5. Creativity and Content Development

• Creative Mindset: Developing innovative marketing ideas and content that resonate with the target audience.
• Content Creation: Assisting in the creation of engaging digital content, including blog posts, newsletters, graphics, and videos.
• Social Media Management: Supporting social media strategies, content posting, and community engagement.

6. Budgeting and Financial Management

• Budget Tracking: Assist in managing the marketing budget, ensuring that campaigns stay within allocated budgets and resources are effectively used.
• Cost Optimization: Identifying areas for cost savings while maintaining effective marketing performance.

7. Technical Skills

• Software Proficiency: Familiarity with marketing software such as CRM tools, email marketing platforms, content management systems (CMS), and design tools like Adobe Creative Suite.
• Website Management: Assist with managing website content, ensuring it is up-to-date, relevant, and optimized for SEO.