Conversion Optimization Manager

Roles and responsibilities

Sales Targets

• Ensuring Monthly Targets are Achieved as per the budget. Managing and responsible for all the sales Documentation and Invoicing.
• Ensuring all B2B / Fleet Projects are billed as per the monthly set budgets
  

Product Management

• Procuring services & materials through SAP & Ariba.
• Raising purchase orders & creating service orders.
• Managing PPO (Post production Option) Orders and Supply
• Managing DIO (Dealer Installed Option) Supply and Installation
• Billing of PPO and Service Orders, and track sales weekly
• Workshop coordination, Vendor coordination and Supplier payment. Execution of parts warehouse tasks
  

Stakeholder management

• Work with SVD Workshop and keep updating the customer, ensure the delivery timelines are met as per the commitment to customer.
  

Stock Monitoring

• Compiling of part numbers, prices, and packages
• This also affect the other associates as they need to stay back additional hours to complete the jobs.
  

Ensure compliance of HSSE standard.

Required skills to be successful:

• Sales and Product development experience
• Communication skills
• Timely Resolution
• Proficient in Microsoft Office
  

About the Team:

The role will report to the Accessories Product Manager and you will be working in a busy workshop environment

What Equips You For The Role:

• Diploma or Degree in Mechanical Engineering or Automobile Engineering
• Minimum 5 years of Sales and Product development experience
• Ability to communicate in a clear, concise, understandable manner and listen attentively to others to understand material, and provide instructions to all employees.
• Ability to operate all equipment necessary to perform their job

Desired candidate profile

• Conversion Rate Optimization (CRO):

  • Analyze customer behavior, such as website interactions, click-through rates, and form submissions, to identify barriers preventing conversions.
  • Work closely with marketing and product teams to implement strategies that enhance user experience (UX) and increase conversion rates.
  • Conduct A/B testing, multivariate testing, and user testing to evaluate the performance of various landing pages, forms, or checkout processes.

• Lead Nurturing and Qualification:

  • Develop strategies to nurture leads effectively through targeted email campaigns, retargeting ads, or personalized offers.
  • Qualify leads based on specific criteria (e.g., demographics, behaviors, purchase intent) to ensure high-quality prospects are passed to the sales team.
  • Create automated workflows and lead scoring systems to help prioritize and engage with the most promising leads.

• Data Analysis and Reporting:

  • Use analytics tools (e.g., Google Analytics, Hotjar, Crazy Egg, or other CRO software) to track and measure conversion rates and other KPIs (key performance indicators).
  • Provide regular performance reports and insights, highlighting areas of opportunity or concern in the conversion funnel.
  • Analyze customer journeys and identify touchpoints where users drop off or abandon the process, then create strategies to improve retention at these stages.

• Collaboration with Marketing and Sales:

  • Work with the marketing team to ensure that lead-generation campaigns (e.g., PPC ads, social media, content marketing) are optimized for conversions.
  • Collaborate with the sales team to ensure that high-quality leads are handed over with the appropriate context and follow-up procedures.
  • Align with customer service teams to ensure the onboarding process and post-sale experiences help retain converted customers.

• Landing Page and Funnel Optimization:

  • Continuously optimize landing pages, forms, CTAs (calls to action), and overall website design to improve user engagement and conversion rates.
  • Create and test different versions of landing pages and CTAs based on segmentation and user feedback.
  • Work on enhancing the overall user experience across the website or product interface to reduce friction and encourage action.

• Customer Feedback and Insights:

  • Gather qualitative data from customers through surveys, interviews, or feedback tools to understand reasons for cart abandonment or lack of conversion.
  • Monitor customer behavior and use insights to improve messaging, offers, or calls to action that resonate with specific target audiences.
  • Implement customer feedback into the conversion process, making continuous improvements based on real-world data.

• Retention and Re-engagement:

  • Develop strategies for retaining converted customers and encouraging repeat purchases or upsells.
  • Use personalized offers, loyalty programs, and re-engagement campaigns to maximize lifetime customer value (CLV).
  • Track churn rates and create campaigns designed to reduce customer attrition, turning one-time customers into long-term users or buyers.