Social Media Manager

Roles and responsibilities

• Develop and execute a comprehensive social media strategy for up to 5 F&B outlets aligned with the business goals and brand identity.
• Collaborate with in-house graphic designer to create engaging content on social media platforms including Instagram and Facebook.
• Manage and monitor social media accounts, responding to comments, messages, and engaging with the online community.
• Collaborate with the marketing team to ensure consistency in messaging and branding across all channels.
• Conduct regular competitor benchmark and industry analysis to incorporate innovative social media practices.
• Track and analyze social media performances providing regular reports and insights.
• Coordinate social media paid campaigns to support marketing promotions and initiatives.
  

Requirements

Skills, Experience & Educational Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• Previous work experience in Marketing, social media or Digital, preferably in Hospitality industry or agency.
• Experience working in a fast-paced environment.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Strong innovation and creativity skills.
• Proficiency in social media analytics tools (Meta) and analytical mindset with the ability to interpret data.
• Knowledge of Dubai F&B scene.
• Proficiency in graphic design tools and basic video editing is a plus.

Desired candidate profile

1. Developing Social Media Strategy

• Description: Creating a strategy that aligns with the brand’s objectives, ensuring it targets the right audience on the right platforms with appropriate messaging and content.
• Why It’s Important: A well-crafted strategy ensures all social media efforts contribute to overall business goals and improves the effectiveness of campaigns.

2. Content Planning and Scheduling

• Description: Planning and scheduling social media posts using tools like Hootsuite, Buffer, or Sprout Social. This includes ensuring that the content calendar is organized, timely, and reflects any seasonal or event-based campaigns.
• Why It’s Important: Consistency is key to maintaining an active social media presence. A content calendar helps keep content organized and ensures there is a steady flow of posts.

3. Creating and Curating Content

• Description: Writing posts, creating images and videos, designing graphics, and curating user-generated content or content from third-party sources to share with the audience.
• Why It’s Important: High-quality and engaging content is central to driving interaction and building brand awareness. The Social Media Manager ensures content is relevant and visually appealing.

4. Managing Social Media Accounts

• Description: Overseeing and maintaining all company social media accounts, including responding to messages, monitoring engagement, and ensuring each platform is up-to-date with the latest content.
• Why It’s Important: Timely updates and constant monitoring keep the brand’s social presence active and responsive, contributing to better engagement and customer relationships.

5. Community Engagement and Interaction

• Description: Engaging with followers by liking, commenting, and sharing user content, responding to questions, and fostering positive relationships with the community.
• Why It’s Important: Active community engagement helps to build relationships, improve brand loyalty, and increase the likelihood of customers recommending the brand.

6. Analyzing and Reporting Performance

• Description: Regularly tracking and analyzing social media performance using platform analytics tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics), and reporting on metrics like engagement, reach, traffic, and conversions.
• Why It’s Important: Regular performance reviews help assess the success of social media campaigns and guide future decisions to improve engagement and ROI.

7. Running Paid Social Media Campaigns

• Description: Creating, managing, and optimizing paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, or Twitter, including A/B testing, budgeting, and targeting the right audience.
• Why It’s Important: Paid campaigns allow brands to extend their reach beyond organic followers and target specific demographics, increasing the likelihood of conversions.