Marketing Representative

Roles and responsibilities

Job Summary:We are seeking a dynamic and motivated Marketing and Sales Representative to join our team. This role is essential for driving foot traffic, increasing brand awareness, and building a loyal customer base. The ideal candidate will have a passion for food and beverage, a knack for storytelling, and the ability to turn local marketing strategies into measurable sales.

Key Responsibilities:

• Develop and execute sales strategies to attract new customers and retain existing ones.
• Build relationships with local businesses, hotels, and community organizations to drive foot traffic.
• Collaborate with the cafe team to provide an exceptional customer experience and identify upselling opportunities.
• Plan and implement marketing campaigns across social media, email, and in-cafe displays.
• Design, produce, and distribute promotional materials (flyers, social media posts, etc.) aligned with cafe brand guidelines.
• Oversee and manage social media accounts, including content creation, scheduling, and responding to comments.
• Engage with customers in-person and online, building relationships and gathering feedback to improve marketing strategies.
• Monitor and analyze customer data, social media engagement, and campaign performance to adjust strategies.
  
  

Qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field is preferred.
• Proven experience in sales, marketing, or customer service; experience in food and beverage or retail is a plus.
• Strong understanding of social media platforms and digital marketing trends.
• Basic graphic design skills and familiarity with design software (e.g., Canva) is a plus.
  
  

Key Skills:

• Sales and negotiation skills
• Creative content creation
• Social media management
• Event planning and community engagement
• Data analysis and reporting

Desired candidate profile

• Education:

  • A bachelor's degree in Marketing, Business Administration, Sales, Communications, or a related field is often preferred, though not always required.
  • Some positions may accept equivalent work experience in place of formal education, especially for candidates with a strong sales background.

• Experience:

  • Proven experience in sales, marketing, or a combination of both. Entry-level roles may require some experience in customer service or internship experience.
  • Experience in a specific industry (e.g., tech, healthcare, retail) may be beneficial for understanding the market and products.

• Skills and Traits:

  • Communication: Strong written and verbal communication skills for pitching products, negotiating, and creating marketing content.
  • Problem-Solving: Ability to identify challenges or objections and find creative ways to overcome them.
  • Resilience: Persistence in the face of rejection and the ability to bounce back after setbacks.
  • Goal-Oriented: Motivated by achieving sales targets and driving revenue growth.
  • Networking: Strong networking skills to develop relationships with potential customers and business partners.