Associate Director Of Marketing
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Job Description
The Associate Director Of Marketing will be responsible for developing implementing and executing strategic marketing and communication plans for our luxury fivestar hotel. This role involves increasing brand awareness driving customer engagement and promoting our services to a global audience. The ideal candidate will possess a blend of creativity analytical skills and a deep understanding of the luxury hospitality market.
Strategic Planning and Execution:
- Develop and execute comprehensive marketing and communication strategies that align with the hotels business goals.
- Identify target markets and develop tailored marketing campaigns to attract and retain guests.
Brand Management:
- Maintain and enhance the hotels brand image and reputation across all channels.
- Ensure consistency in branding messaging and tone of voice in all marketing materials and communications.
Content Creation and Management:
- Oversee the creation of highquality content including press releases newsletters blog posts social media updates and promotional materials.
- Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
Digital Marketing:
- Develop and manage digital marketing campaigns including SEO/SEM email marketing social media and online advertising.
- Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
Public Relations:
- Build and maintain relationships with media influencers and industry partners to secure positive coverage and enhance the hotels public profile.
- Coordinate press visits media events and other PR activities.
Market Research and Analysis:
- Conduct market research to identify trends opportunities and competitive landscape.
- Use insights to inform marketing strategies and drive business growth.
Budget Management:
- Develop and manage the marketing budget ensuring efficient allocation of resources.
- Track and report on marketing expenditures and ROI.
Team Leadership:
- Lead and mentor the marketing and communications team fostering a collaborative and innovative work environment.
- Provide training and development opportunities to enhance team performance.
Qualifications :
- Education: Bachelors degree in Marketing Communications Business Administration or a related field. A Masters degree or relevant certifications (e.g. CIM Digital Marketing) is a plus.
- Experience: Minimum of 57 years of experience in marketing and communications preferably within the luxury hospitality sector.
- Skills:
- Strong understanding of luxury market dynamics and customer behavior.
- Exceptional written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g. Google Analytics social media management tools).
- Creative thinking and ability to develop innovative marketing campaigns.
- Excellent organizational and project management skills.
- Ability to analyze data and derive actionable insights.
- Proven ability to build and maintain relationships with media and industry influencers.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
