Senior Marketing Officer

Roles and responsibilities

As a Senior Associate in Marketing Partnerships at Aldar Development, you will be instrumental in leading the execution and activation of marketing campaigns that drive significant brand visibility and revenue through strategic partnerships. Reporting directly to the VP Marketing Partnerships, you will take on a more strategic role, overseeing and refining partnership initiatives, managing complex projects, and contributing to the overall success of Aldar Properties' marketing efforts. This role requires a blend of strategic thinking, project management, and collaborative execution.

Key Responsibilities:

1. Partnership Activation:

o Lead the execution and activation of marketing campaigns and initiatives for Aldar Properties' partnerships.

o Ensure all partnership obligations are met effectively and on schedule, managing multiple projects with precision.

2. Brand Awareness:

o Develop and implement comprehensive strategies to enhance Aldar Properties' brand visibility through partnerships.

o Design and execute marketing plans that leverage partnerships to increase brand exposure both locally and internationally.

3. Sales Lead Generation:

o Create and implement advanced lead generation strategies that maximize revenue growth from partnership opportunities.

o Monitor, analyze, and report on lead generation initiatives, making data-driven recommendations for improvements.

4. Community Engagement:

o Design and oversee community engagement programs that strengthen Aldar Properties' reputation as a community-oriented brand.

o Foster and manage community relationships to enhance brand presence and loyalty.

5. Ticket Management and Distribution Support:

o Oversee the strategic management and distribution of tickets for partnership-related events.

o Ensure efficient handling and resolution of ticket-related issues, providing high-level support for all ticketing operations.

6. Collaboration:

o Work closely with internal teams such as Marketing, Sales, and PR to ensure alignment of partnership initiatives with overall business objectives.

o Foster a collaborative environment to integrate partnership strategies effectively across all functions.

7. Market Research:

o Conduct in-depth market research and stay updated on industry trends related to real estate and partnership marketing.

o Use insights to refine and optimize partnership strategies and enhance overall marketing performance.

8. Event Management:

o Take a lead role in planning and executing events and activations related to partnerships.

o Manage logistics for partner events, including coordinating travel arrangements and administrative tasks, and occasionally attend events to ensure seamless execution.

Desired candidate profile

1. Communication Skills: Excellent verbal and written communication skills to effectively engage with partners and internal teams.

2. Relationship Building: Strong interpersonal skills to build and maintain effective partnerships.

3. Analytical Skills: Proficiency in analyzing data and metrics to assess partnership performance and drive decisions.

4. Project Management: Strong project management skills to oversee multiple initiatives and ensure timely execution.

5. Creativity: Ability to think creatively and develop innovative marketing strategies and campaigns.

6. Detail-Oriented: Attention to detail in managing contracts, reports, and marketing materials.

7. Team Collaboration: Ability to work collaboratively within cross-functional teams and contribute to a team-oriented environment.

8. Market Awareness: Understanding of market trends, customer behavior, and competitive landscape.

9. Technical Proficiency: Familiarity with marketing tools and software, as well as data analysis tools.

10. Adaptability: Flexibility to adapt to changing priorities and business needs in a dynamic environment.

In this role, the Senior Associate in Marketing Partnerships is essential for driving successful partnerships that enhance the organization’s marketing efforts and contribute to overall business objectives.