B2C Channel Marketing Manager

Job TitleB2C Channel Marketing Manager
Job Description
Were looking for a
B2C Channel Marketing Manager
to join our
commercial team
in Dubai United Arab Emirates.

We are Signify formerly Philips Lighting.

Working for Signify means being creative and adaptive while working in a fastpaced company. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career while transforming our industry.

As the world leader in lighting were constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things were breaking new grounds in data analytics AI and smart homes offices cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.


What youll do



OPERATIONAL


Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities.
Supports channel offer optimization.
Collaborates with marketing sales and channel/account management to define and deliver tools and programs that are effective sustainable scalable and measurable.
Leads partnerrelated launch efforts for products services and platforms.


FINANCIAL


Manages revenues and IGM targets within the assigned Channel.
Develops metrics forecasts analyzes and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.



CUSTOMER


Understanding the customer journey and how to realize a seamless experience both online and offline
Designs Channel activities and programs focused on Channel market needs
Defines operating principles and rules of engagement with customers


PEOPLE


Drives cross functional collaboration strategic focus and organization agility.
Influences a winning spirit embedding our culture in the channel sales teams
Drives cross functional collaboration strategic focus and organization agility.










What youll need


Behavioral
Stakeholder Management
Commercial Savviness
Solution oriented Problem Solving
Team Skills & Influencing

DIGITAL COMPETENCIES
Understanding the customer journey and how to realize a seamless experience both online and offline.
Designs Channel activities and programs focused on Channel market needs
Defines operating principles and rules of engagement with customers
Building collateral for partner channels (banners webpages social posts)
Able to manage media buying for always on campaigns
Strong understanding of paid search SEO SEM social mobile app (development)
Strong focus on B2B eCommerce Focus on analytics and set KPIs accordingly:
Understand how to translate analytical data / dashboards into improvements


What youll get in return


Were offering multiple opportunities for career development like mentoring coaching and stretch assignments with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning we are transforming the industry. You have the chance to learn every day acquire new skills and perspectives through customized online programs and onthejob experiences.

See#SignifyLifethrough the eyes of our employees!