Marketing and Communications Manager

Roles and responsibilities

The Senior Manager - Communications will be responsible for developing and executing strategic communication plans to elevate the brand and product messaging for Inception. Reporting to the Senior Director - Product Marketing, this role will play a key part in shaping external and internal narratives, supporting product launches, driving media relations, and enhancing overall brand presence. The Senior Manager will collaborate cross-functionally with product, marketing, and leadership teams to create consistent, impactful messaging that aligns with business objectives and resonates with target audiences.

The opportunity

The position serves as a key liaison between product marketing and the broader organization, ensuring that communication initiatives align with business goals. By amplifying product launches, media visibility, and internal engagement, the Senior Manager - Communications will contribute to Inception’s growth trajectory and market leadership. This role is integral in managing the public perception of Inception and ensuring the company’s narrative resonates across global markets.

Inception is the UAE’s national-scale enabler in AI Research and Development. Partnering with Microsoft's AI SaaS, we offer domain-specific Agentic AI Orchestrator platform utilizing reasoning agents for precise and cost-effective services. Our focus includes AI incubation, IP creation, applied AI R&D, and AI investment products. By creating models tailored to specific domains and languages, we ensure superior accuracy and efficiency. Collaborating with top universities and industry giants to drive significant advancements in AI technology within the region.

Responsibilities

The Senior Manager - Communications will play a critical role in driving the success and visibility of Inception. By creating and executing cohesive communication strategies, this position will significantly enhance the company's brand equity, increase product awareness, and strengthen relationships with key stakeholders. The Senior Manager will ensure that Inception’s messaging is consistent across all channels, fostering trust with customers, partners, and employees alike.

• Strategic Communications Planning:
• Develop and execute comprehensive communication strategies to support product launches, brand campaigns, and corporate initiatives.
• Ensure consistency in messaging across all channels, including public relations, internal communications, and digital platforms.
• Product Launch Support:
• Work closely with the product marketing team to develop communications plans for product launches, including media outreach, press releases, and product storytelling.
• Develop targeted messaging that highlights product features, benefits, and differentiators to key audiences, including customers, partners, and industry influencers.
• Media Relations & Public Relations:
• Build and maintain relationships with media outlets, industry analysts, and key influencers to secure coverage that supports brand and product initiatives.
• Manage press releases, media pitches, interviews, and feature articles to enhance visibility for Inception in key markets.
• Act as a company spokesperson, ensuring accurate and engaging representation in media interactions.
• Content Creation and Management:
• Oversee the development of content for press releases, blogs, social media, newsletters, and other communication materials.
• Collaborate with the creative and digital teams to produce compelling visual and written content that supports product marketing initiatives.
• Ensure all content aligns with the brand voice and overall company narrative.
• Internal Communications:
• Partner with Cuman Capital and leadership teams to manage internal communication channels, ensuring employees are informed and engaged with key product launches and corporate updates.
• Develop messaging and materials for internal announcements, presentations, and company events.
• Crisis Communications:
• Develop and implement crisis communication strategies to manage potential risks and protect Inception’s reputation.
• Act as a key player in the crisis management team, ensuring quick and clear communication to stakeholders in times of crisis.
• Measurement & Reporting:
• Track and analyze the performance of communication campaigns, providing insights and recommendations for improvement.
• Regularly report on communication metrics, media coverage, and campaign outcomes to the Senior Director - Product Marketing and senior leadership.
• Cross-functional Collaboration:
• Work closely with product, marketing, sales, and customer success teams to ensure aligned messaging and communications strategies.
• Support leadership in communicating key business developments and strategic initiatives to both external and internal audiences.
  

Desired candidate profile

• Strong writing and editing skills with the ability to craft clear, compelling, and persuasive messaging.
• Excellent verbal communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in managing media relations and experience acting as a company spokesperson.
• Demonstrated ability to develop and execute communication strategies that drive brand awareness and business results.
• Ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
• Familiarity with digital communications platforms, content management systems, and social media management tools.
  
  

To qualify for the role you must have

• 7+ years of experience in communications, public relations, or related fields, with a strong focus on product marketing or technology-driven industries.
• Proven track record of leading successful communications campaigns, including media relations, content creation, and brand storytelling.
• Experience working in a fast-paced, growth-oriented environment, ideally within a product-centric or technology company.
  
  

What we look for

If you are a performance-driven, inquisitive mind with the agility to adapt to ambiguity, you will fit right in. You should be eager to explore opportunities to build meaningful collaborations with stakeholders and aspire to create unique customer-centric solutions. Bias for action and a passion to conquer new frontiers in the AI space is at the heart of the Inception community.

What working at Inception offers

Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.

Career: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects.

Work-Life: A hybrid work policy to strike the perfect balance between office and home.

Rewards: A competitive remuneration package with a host of perks including healthcare, education support, leave benefits and more.