Social Media Manager

Brand Management and Campaigns:

• Planning, managing, and executing brand campaigns on the social media platforms.

• Supporting with idea generation & innovative content solutions to drive impactful campaigns with social agency.

• Brief the social agency on new campaigns in coordination with the CMO.

Social Media Marketing:

• Develop, implement, and manage the always-on social media strategy across the various platforms based on evolving industry opportunities and findings from monthly reports.

• Planning and implementing the social media calendar.

• Work with the social agency and in-house team to create engaging and visually appealing content including reels, videos, and images.

• Monitor social media accounts and help in coordination with country's social media team.

• Monitor competitors and industry trends to identify opportunities for innovation.

• Defining the KPIs for the social media campaigns.

Planning and Reporting:

• Analyze and report on key metrics and performance indicators, providing insights and recommendations for improvements.

• Analyzing and reporting insights from the social media listening tools for content creation.

• Monthly and quarterly reviews on key projects.

Team Management:

• Ongoing management with the country social media team, and coordination with the agency to deliver on the agreed KPIs and scope.

• Project management within cross-functional teams, internal and external partners.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 4 years of experience in social media management.

• Proven track record of managing successful social media campaigns and driving measurable results.

• Deep understanding of social media platforms, algorithms, and best practices, including Facebook, Instagram, TikTok, Snapchat and YouTube.

• Excellent analytical skills and proficiency in social media analytics tools.

• Strong communication skills and the ability to work collaboratively in a fast-paced environment.

• Strong knowledge of English & Chinese language, Arabic is optional but an added advantage.