Develop strategies, implement campaigns, and optimize the digital performance marketing channels (paid social, paid search, shopping campaigns, digital growth channels, SEO) to drive traffic, engagement, and retention.
Knows/understands social media marketing (paid media specially)
Effectively execute performance marketing strategies by deploying, implementing, and managing multi-channel campaigns
Should be a multi-tasker who can work with different countries on different projects simultaneously.
Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency
Handle multiple tasks/projects together with multiple countries.
Manage and maintain day to day operations including execution, QA and reporting of campaigns
Develop and execute test and learn strategies across all channels
Measure the incrementality of the different channels and campaigns to achieve maximum efficiency
Manage communication, set a process, and build relation with internal and external stakeholders
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