SEO Specialist

As an SEO Specialist you will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve our websites visibility drive organic traffic and support our overall digital marketing efforts. You will work closely with our content development and marketing teams to optimize our app and website content perform keyword research and analyze SEO performance.

Key Responsibilities:

• Develop and Implement SEO Strategies: Create and execute comprehensive SEO strategies to enhance our websites search engine rankings and increase organic traffic.
• Keyword Research and Analysis: Conduct keyword research to identify relevant and hightraffic keywords for our app and website. Analyze keyword performance and adjust strategies accordingly.
• OnPage Optimization: Optimize website content meta tags headers and other onpage elements to improve search engine visibility and user experience.
• Technical SEO: Work with the development team to ensure that the website and app are technically sound and meet SEO best practices including site speed mobilefriendliness and crawlability.
• Content Strategy: Collaborate with the content team to develop and implement content strategies that drive organic traffic and engage users.
• Performance Monitoring: Track and analyze SEO performance using tools such as Google Analytics Google Search Console and other SEO tools. Provide regular reports and insights to the team.
• Competitor Analysis: Monitor and analyze competitor websites and SEO strategies to identify opportunities and stay ahead in the industry.
• Stay Updated: Keep uptodate with the latest SEO trends algorithm updates and industry best practices to ensure our strategies remain effective and compliant.

Requirements:

• Proven Experience: Minimum of 24 years of experience in SEO preferably in the tech or app development industry.
• Technical Knowledge: Strong understanding of SEO principles onpage and offpage optimization keyword research and technical SEO.
• Analytical Skills: Proficiency in SEO tools such as Google Analytics Google Search Console SEMrush Ahrefs or similar tools.
• Content Management: Experience with content management systems (CMS) like WordPress Joomla or Drupal.
• ProblemSolving: Strong problemsolving skills with the ability to analyze data identify trends and develop actionable insights.
• Communication: Excellent written and verbal communication skills. Ability to collaborate effectively with crossfunctional teams.
• Adaptability: Ability to work in a fastpaced environment and adapt to changing priorities and trends.

Preferred Qualifications:

• Experience with app store optimization (ASO) is a plus.
• Knowledge of HTML CSS and JavaScript.

Remote Work :

No