Digital Marketing Specialist

Job Description

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion. At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.

“In line with the UAE Government’s strategy in empowering and developing nationals, Emirates NBD is committed to welcoming the young generation into an innovative, modern and supportive work environment to contribute to the nation's success. We are looking to find the best UAEN talent to join our ENBD family”

Job Overview

Emirates NBD is looking for a digital marketing specialist. The role provides an outstanding opportunity for an ambitious digital marketer with an entrepreneurial mindset. Person will be responsible for driving acquisitions through digital marketing channels.

As a Digital Marketing Specialist at Emirates NBD, your role is to:

• Drive online leads pipeline bringing science to effective targeting Drive qualified leads through.
• Understand digital traffic and acquisition channels and implement codes to be able to track the same.
• Transform and manage online customer journeys and experience.
  

Key Responsibilities

• Take ownership of Digital Channels (Display, Pay Per Click and Social) from a sales perspective and execute the campaigns on each channel.
• Work with campaign management team to ensure leads are actioned and insights passed back.
• Execute and optimize campaign budgets across Biddable platform.
• Monitor fluctuations and find marketing solutions to improve key performance indicators including effective Cost Per Acquistion, Cost Per Lead and conversion rates across all products, segments and channels.
• Report results/business performance to marketing and product team.
  

Skills And Experience

• Bachelors/ Master’s Degree or equivalent degree from an accredited academic institution
• Banking sector client experience preferred
• Strong understanding of Search Engine Marketing (SEM)
• Experience of working on Display and Social as acquisition driving channel.
• Expert Knowledge in using Digital Marketing Solutions (Google Analytics, Ad words, GSC)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Expertise in performance monitoring / tracking and budget management.
  

What We Offer You

• Competitive salary package
• Strong emphasis on work/life balance
• Generous annual leave entitlement and Private Healthcare
• World-class Learning & Development platform and career development
• Preferential banking facilities for employees