PPC Officer

Accountabilities • Plan, execute, and manage paid search campaigns across multiple platforms • Support digital campaign managers in ensuring search campaigns are delivered according to the schedule and within set budgets. • Work collaboratively with the in-house Digital Acquisition team, vendors and agency to deploy a customer-centric approach to digital marketing; relevant and effective across all digital customer touch-points. • Aggregate and analyse data, generating cross-platform reports for digital marketing activities. • Monitor and measure SEM activity using available analytics tools, such as deriving data-driven insights to inform actions and optimisations.