Marketing Manager

Responsibilities

• Develop and execute comprehensive marketing strategies to promote language courses, other soft skills training and teacher training courses to increase enrollment.
• Implement digital marketing initiatives with a main focus on lead generation , including social media, email campaigns, SEO, and content marketing, targeting diverse language learner segments.
• Plan and execute online and offline marketing activities, such as events, workshops, and partnerships, to enhance brand visibility.
• Analyze marketing data and key performance metrics to assess campaign effectiveness and optimize strategies.
• Build and maintain relationships with local communities, organizations, and educational institutions to expand our network.
• Research target market, current market conditions, competitor analysis and industry trends, also research marketing requirements for new and existing products
• Collaborate and support the Learning and Development team in developing new products and courses in line with the new business demand.
• Track conversion rates and make improvements (including usability & design) to the website, provide accurate and timely preparation of statistics and feedback
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• Digital Marketing and lead generation expertise
• Experience managing PPC, SEO and Affiliate programs
• Experience in E commerce, Email marketing, and social media
• Experience in optimizing landing pages and user funnels
• Working knowledge of digital marketing tools and platforms such as google analytic, AdWords, social media management tools, CRM software and email marketing software
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing
• IT skills: Graphic designing tools / Adobe creatives suite for creating and overseeing the creation of marketing collateral
• Working knowledge in E-commerce platforms for online product, promotions and sales
• Project management skills, Budget planning and monitoring skills
• Minimum 3 years of experience in a PR, Marketing and Digital Marketing role

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