Head of Product Marketing

About this role We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue.

• ️ Your responsibilities
• Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences
• Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns
• Collaborate with cross-functional teams, including sales and customer success to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals
• Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion
• Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts
• Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion
• Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders
  

️ Is this you?

• Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging and positioning
• Experience in marketing to Healthcare, Retail, and Finance Services customers
• Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning
• Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and positioning for different industries/verticals
• Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment
  

If you are a strategic thinker, a skilled marketer, and have a passion for driving impactful solutions marketing initiatives, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and accomplishments in the field of solutions marketing.

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Benefits

Benefits & perks

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for:
  • Home office setup, cell phone, internet
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
• Company-wide off-sites and team off-sites