Senior Event Management Engagement Specialist
Posted on :
27-07-2024
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1 Vacancy
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Job Description
- Coordinate and manage global workshops, events, and conferences related to sustainability, climate change, and innovations in climate technologies.
- Develop annual event and branding engagement plans for internal and external stakeholders.
- Arrange visits with VIPs, universities, and other relevant organizations or entities as required.
- Manage agency relationships, develop scopes of work, and oversee work programs.
- Align, promote, and support corporate communication efforts.
- Establish and manage an internal communication governance system with periodic strategic reviews and bi-weekly tactical reviews.
- Track and measure the effectiveness of marketing efforts and strategies.
- Develop marketing campaigns, brand collateral, and long-term strategies, overseeing the work of external consultants including web developers, videographers, and online platform vendors.
- Manage brand resources and processes to ensure consistent brand delivery, including message frameworks, visual assets, key terminology, accurate data, and highlights.
- Conduct extensive quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals.
- Support organizational growth by developing content marketing and demand generation strategies that drive awareness and engagement.
- Develop and implement a strategic external events calendar to drive awareness with new prospects and accelerate existing opportunities.
- Create a centralized events calendar for email campaigns, overseeing their full lifecycle including creative/copy development, data segmentation, and reporting/analysis.
- Brainstorm and develop ideas for events.
- Collaborate with external agencies to execute promotional events and campaigns.
- Coordinate with marketing and other professionals to ensure seamless event execution.
- Plan and execute initiatives to reach the target audience for events through appropriate channels such as social media, email, TV, etc.
Employment Type
Full-time
Department / Functional Area
Key Skills
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