Digital Marketing Manager

Black & Grey HR is recruiting for a leading engineering software simulation company in Dubai a prominent leader in engineering solutions that drive innovation in industries such as Aerospace & Defense and Oil & Gas. Our client is looking to hire a Digital Marketing Manager to support their dynamic team. This role is pivotal in managing digital advertising SEO Strategies A/B Testing and more. Other Responsibilities are

Digital Advertising: Plan manage and optimize digital advertising campaigns across various platforms such as Google Ads Facebook Ads LinkedIn Ads etc

A/B Testing: Continuously optimize campaigns through A/B testing and experimentation identifying opportunities for improvement

SEO: Conduct keyword research optimize website content and implement onpage and offpage SEO strategies and link building to improve search engine rankings.

Email Marketing: Crafting effective email campaigns to enhance leads and maintain customer relationships. Design email templates segment email lists and track campaign performance.

Community Management: Foster the growth and engagement of our online communities across various platforms. Engage with users manage interactions and create a positive brand experience.

Performance Analysis & Reporting: Track digital campaign performance using analytics tools report findings and leverage insights to optimize future marketing strategies.

Oversee the website functionality and performance and maintain website content ensuring relevant and accurate content no broken links etc.

Monitor and analyze website traffic and user behaviour using tools such as Google Analytics SEMrush or similar.

Competitor Analysis: research competitors online activities including offers digital ads website updates and news.

Collaborate closely with the content specialist to implement campaigns upload manage and distribute content according to preset content calendar.

Collaborate with marketing executive to deliver on targeted activities aimed at key accounts as part of the AccountBased Marketing (ABM) strategy.

Requirements

Minimum 4 years of experience in digital marketing field with a proven track record of successful campaign management.

Indepth knowledge of the latest digital marketing tools platforms and analytics software.

Strong understanding of SEO principles and best practices in addition to proficiency in SEO tools such as Google Analytics Google Search Console SEMrush Moz or similar.

Excellent written and verbal communication skills with the ability to create engaging copy and communicate effectively across digital channels.

Analytical mindset with the ability to interpret data draw insights and make datadriven decisions to optimize digital marketing campaigns.

Creative thinking and problemsolving skills with a passion for staying abreast of industry trends and innovations.

Strong project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.

Benefits