Senior Offline Media Planner

• Develop and implement comprehensive offline media plans that align with clients marketing objectives and budgets.
  
• Conduct thorough market research and analysis to identify target audiences media consumption habits and competitive landscape.
  
• Evaluate and select appropriate offline media channels including TV radio print outdoor and direct mail to maximize campaign effectiveness.
  
• Collaborate with clients account managers and creative teams to ensure seamless integration of media strategies with overall marketing campaigns.
  
• Negotiate and secure media placements rates and added value opportunities with media vendors.
  
• Monitor and optimize media performance providing regular reports and insights to clients on campaign effectiveness and ROI.
  
• Stay uptodate with industry trends emerging media opportunities and best practices in offline media planning.
  
• Mentor and guide junior media planners fostering a culture of learning and professional development within the team.
  
  

Requirements

• Bachelors degree in Marketing Advertising Communications or a related field.
  
• Minimum of 3 years of experience in offline media planning within a media agency environment.
  
• Proven track record of developing and executing successful offline media campaigns for diverse clients.
  
• Strong analytical skills with the ability to interpret data and make informed decisions.
  
• Excellent negotiation and communication skills.
  
• Proficiency in media planning tools and software.
  
• Ability to manage multiple projects and deadlines in a fastpaced environment.
  
• Knowledge of the UAE media landscape and cultural nuances is highly desirable.
  
• Fluent in English. Arabic is a plus.