Marketing Communications Executive

Job Description

• Undertake all administration of marketing activities including upkeep of Media data base Image library as per new naming guidelines.
• Image alignment for promotions and create initial draft of posters / review to improve quality of communication and in line with price point of offer
• Image sending to ad hoc media requests
• Social media monitoring and posting – including Facebook, Instagram, Twitter and others - comments and messages need to be monitored within maximum 2-3 hours
• Assistance in tracking, ordering and maintaining stock levels of collateral, giveaways and other marketing procurement
• Prepare documentation for site inspections for media, including complimentary forms for signature, boat transfers, liaison with F&B and Front Office departments and hosting as required.
• Maintain Press Kits and Sales Kits for media and sales related collateral.
• Assist with management of photography shoots on property, liaison with operational departments during the shoot.
• Take responsibility for your own professional development, ensuring that you highlight to supervisors what skills and tools you need to successfully do your job.
• Practice effective cost control and adhere to internal procedures for approval of expenditure
• Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our brand and property promises
• Maintain a full working knowledge of the IT support tools used in the world of marketing today, including software, property PMS, the Microsoft Office toolset
• Ensure that all administration duties are processed quickly and efficiently.
• Ensure that you fully understand the individual business strategy and positioning of the three resorts, and that you are able to effectively articulate this positioning in the marketplace.
• Maintain a personal up-to-date knowledge on our product and service offerings, rates and new developments of key competitors, and an awareness of general industry trends in order to provide monthly updates on market intelligence including competitor activity, destination events, and changes in destination
  

Qualifications

• Bachelor’s degree in Business, Commerce, Economics, Marketing or equivalent from an accredited and renowned University.
• Fluency in English, spoken and written is a must.
• Good administration skills, good working knowledge of Windows Suite of programmes.
• Excellent interpersonal skills.
• Strong communication and writing skills.
• Excellent understanding of digital marketing concepts and best practices.
• Good knowledge of different digital marketing tools and channels.
• Good understanding in content creation. Photography and videography skill would be advantageous.
• Analytical mindset and critical thinking.
• Ability to perform multitasking while handling with various assignments.
• Ability to use persuasion and negotiation tactics appropriately to achieve desirable outcomes.
• Enthusiastic to adjust practices according to changes while having a strong growth mindset.
• Additional skills and experience in creative content writing would be an advantage.
• Ability to work under pressured environments.