- Achieving Sales, Margin & Volume targets on his Accounts and ensure 5P Execution in Store
- Developing the partnership between CP and a group of accounts at the store and regional level by building relationships and negotiating with Store Operations/in-store personnel.
- Providing Feedbacks on Competition Intelligence, In Store environment to ensure right tactics are employed and report to CDM
- Ensuring tailored plans / Promotions are developed with CDM & BDM & Executed in his Accounts
Business Development & Customer Relationship
- Cascade Channel Strategy developed by CDM in the selected Accounts on both qualitative (5P’s) & Quantitative (Sales per Account, per Store, per Category and per SKU)
- Building and managing relationships with key players (Junior Buyers & Store Manager) at the regional and/or store level.
- Working closely with distributor teams and improving their key account management capabilities.
- Conducting negotiations as necessary (planograms, displays, promotion execution etc) at regional office and/or store level.
- Coordinating special events (store-level sell-in and communication, materials management in-store etc.) in co-operation with the Business Development Manager.
- Maximizing P&L Account, by analyzing, identifying opportunities & action plan
- Prepare Business Reviews (twice a year), with CDM & CDT Leader to meet customers and share mutual growth opportunities