Director - Digital Marketing

About Gap Inc.Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.  

   This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.About the RoleMarketing Operations is a centralized direct marketing function responsible for the strategy, planning, and delivery of a high volume of customer contacts via direct marketing with flawless execution. Specifically, the Director is the customer expert translating business needs into

executional strategies and the operations lead driving channel strategy and implementation in conjunction with our channel service providers. Additionally, the Director is responsible for expanding our marketing technology stack through vendor management, implementation and evaluation. This role supports the Sr. Director in management of the day to day relationships, execution for Gap Inc.’s brands and businesses, and road mapping of channel technology andstrategy.The ideal candidate for the Director position will be a subject matter expert in lifecycle and retention email, SMS and push marketing, have excellent analytical and communication skills, have intellectualcuriosity into “why things work” and be a proponent for change as we look to drive our programs forward. The individual should be self motivated, independent and be able to balance a workload that consists of technical and process development, partner

relations, and growth initiatives.As the owner of both operational processes and project-based initiatives, the team works closely with the individual brand online marketing teams who manage the execution of the creative andmessaging. The successful candidate must be a strong communicator, able to understand data and work collaboratively with business partners to identify and implement cutting edge strategies to meet business objectives.What You'll DoLead strategy on email, SMS and push initiatives across Gap Inc and embrace leading change as we evolve our email programDevelop and manage campaign test programs in support of learning and financial objectivesDevelop and optimize campaign functionality and processes as required to support new programs and initiativesWork closely with brand and finance partners to accurately forecast vendor budget line items amongst evolving marketing

programsStay in the forefront of direct marketing research and strategies and actively share out with business partnersLead day to day operations including ESP campaign team and brand team relationship managementWork with database management team and email service provider on specifications and development of campaign functionalityTrack, analyze, and report results of marketing initiatives and deliverability – Adobe Analytics experience preferredLead file growth evaluation including tracking the ins and outs of the file and identifying new initiatives to acquire and retain customersManage email technology vendor/partners to adapt products and solutions to improve program performanceWho You

AreStrong experience in direct marketingIn-depth knowledge of email marketing and best practices, including developing automated and lifecycle program, preferably with retail and/or e-commerceExperience with campaign execution from within an email deployment platform.