Marketing Coordinator

Responsibilities

• Assist in developing and implementing the company's overall marketing strategy.
• Conduct market research to identify trends and target audiences.
• Create, write, proofread and manage marketing content (e.g., social media posts, email newsletters, website descriptions).
• Coordinate with marketing/PR/social media managers, designers and content creators to produce high-quality marketing materials.
• Manage and maintain marketing databases through Customer Relationship Management (CRM) systems.
• Track and analyze campaign performance and report on key metrics using data analytics tools (e.g., website traffic, leads generated).
• Support with event planning and execution (e.g., media events, campaign launches, trade shows).
• Ensure distribution of internal and external marketing materials and communication.
• Stay up-to-date on the latest marketing trends and tools.
• Conduct market research to identify target audiences, competitor trends, and marketing opportunities.
• Manage marketing budgets and resources.
  

Qualifications

Experience/Certificates/Education

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 1-2 years of experience in marketing or a related field.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Fluent proficiency in English, and additional languages is a plus.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with social media marketing tools and platforms (Meta, Sprinklr).
• Experience with content management systems (CMS).
• Proficiency in using AI Tools.
• Excellent organizational skills and time management skills.
• Ability to work independently and as part of a team.
• Strong analytical skills and attention to detail.