Associate Manager-Marketing - IFFCO

Job Summary

Assist Marketing Manager in implementing the marketing strategy for the business unit across various products to drive revenue market share profitability and other business goals.

Roles & Responsibilities

1Category Strategy Development:

Develop and execute comprehensive strategies for responsible categories to achieve company objectives.
Conduct market research to understand consumer trends competitor activities and industry dynamics.
Identify target audiences and create strategies to effectively reach and engage them.
2. Portfolio Strategy:

Develop and execute the best portfolio strategy for responsible categories which has the right product mix according to market segmentations that we want to play in.
3.Brand Strategy Development:

Develop and execute comprehensive strategies for the responsible categories to achieve company objectives.
Conduct market research to understand consumer trends competitor activities and industry dynamics.
Identify target audiences and create strategies to effectively reach and engage them.
4.Brand Positioning:

Define and refine the brands positioning to differentiate it from competitors.
Ensure consistent messaging and brand image across all communication channels.
5. 360 Communication:

Communication strategies for responsible categories in each and every platform in line with the company goals from all platforms. (online and offline)
6.Product Launches:

Oversee the development and execution of product launch strategies.
Coordinate with crossfunctional teams to ensure a cohesive and impactful launch.
7.Marketing Campaigns:

Plan and implement integrated marketing campaigns that align with the brand strategy.
Collaborate with advertising PR and digital marketing teams to create effective campaigns.
8.Budget Management:

Develop and manage the brand/category marketing budget.
Monitor expenses and ensure costeffectiveness in all brandrelated activities.
9.CrossFunctional Collaboration:

Work closely with product development sales and other departments to ensure brand consistency and alignment with overall business goals.
10.Brand Guidelines:

Establish and enforce brand guidelines to maintain consistency across all brand touchpoints.
Ensure that internal and external teams adhere to brand standards.

KPIs

• Increase in market share %
• % sales target achievement
• Profitability overall and by product line
• Marketing spend / new revenue generated
• Adherence to marketing budget

Work experience requirement

• 5 years of related experience in marketing or brand management or sales
• Experience in Out of Home organizations is desirable

Qualification

• MBA in marketing from a reputed university is preferable
• Graduate with specialization in Business Administration or Economics or Mass Communication

Competencies