Associate Product Manager Growth

• Growth-Driven Product Strategy:
  • Develop and execute a growth-focused product strategy, targeting user acquisition, engagement, and retention.
  • Align the product roadmap with growth objectives, ensuring that new features and enhancements contribute to user base expansion and increased app usage.
• User Acquisition and Engagement:
  • Design and implement effective marketing campaigns across various channels to attract new users and engage existing ones.
  • Analyze market trends, user behavior, and performance data to refine growth strategies and optimize user acquisition efforts.
• Partnership and Ecosystem Development:
  • Proactively seek and establish strategic partnerships with healthcare providers, institutions, and industry influencers to broaden service offerings and enhance the app's value proposition.
  • Collaborate with partners on co-marketing initiatives and integration strategies to create a seamless user experience and drive mutual growth.
• Data-Driven Decision Making:
  • Leverage data analytics to gain insights into user preferences, market trends, and app performance.
  • Use these insights to inform product decisions, marketing strategies, and partnership opportunities, ensuring a data-driven approach to growth.
• Cross-Functional Leadership:
  • Serve as the nexus between product development, marketing, sales, and customer support teams, fostering a collaborative environment to drive app growth.
  • Ensure that all growth initiatives are aligned with the overall product vision and company objectives.
    
    

Qualifications

• Bachelor’s or master’s degree in Business, Marketing, Healthcare Management, or a related field.
• Proven experience in product management, with a strong emphasis on growth and user acquisition in the healthcare or tech industry.
• Expertise in digital marketing, data analysis, and partnership development.
• Exceptional communication skills, with the ability to effectively convey complex concepts and strategies to diverse stakeholders.
• Creative and analytical thinker, driven to innovate and deliver results in a fast-paced environment.