Develop and implement creative marking concepts that will support the brand, generate revenues and drive track to the stores.
Manage day-to-day communication with stores/external partners to ensure proper implementation of promotions and lead relationships with media partners.
Ensure all marketing plans/campaigns are in line with the marketing calendar and strategy in order to ensure brand image standardization.
Stay up to date with the Market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return.
Set up and implement a timetable of promotions and activities in support of the brand, plans and campaigns.
Maintain strong relationships with concerned parties while establishing a robust relationship with franchisors to assure a deeper understanding of brands and their directions at the best possible cost.
Monitor the implementation impact of marketing campaigns and promotions to ensure maximum return on investments.
Support local markets with needed communication tools to attain their set marketing objectives.
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