Manager Paid Media and Analytics

Responsibilities:
• Liaise with external media buying agency on paid media plans on a yearly basis
• Coordinate with retainer media buying agency to develop monthly paid media plans to drive traffic to
• Oversee budgets and execute optimizations across several paid media platforms
• Analyze and review brand metrics to determine performance improvements for every campaign
• Compile monthly reporting and data for all paid media campaigns
• Keep pace with search engine and social media industry trends and developments
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of online marketing initiatives with tracking and analysis, and optimize accordingly
• Liaise all media OOH activities on a project basis
• Focus on Upper and Mid funnel activities (Awareness and Consideration)
• Develop strategic and creative briefs that fulfill the brand's objective