Senior CRM Marketer
Posted on :
06-10-2022
Employer Active
1 Vacancy
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Job Description
- Working with business users to understand their needs, decisions to be made with data, documents requirements, then translates those needs into technical specifications / analysis approach, executes the analysis, and supports storytelling back to the business to provide insights and recommendations
- Subject matter expert for consumer / CDP / CRM data and metrics
- Deeply understands web analytics and consumer journey to drive UX, content, and site capabilities and enhancements
- Helps the brand build and maintain customer loyalty, utilizing CDP / CRM platforms to analyze consumer data and make recommendations to relevant teams, e.g., Marketing, Online, Finance, etc.
- Uses 1st party consumer data to drive new consumer acquisition, lowering cost per acquisition, by enhancing consumer segmentation and influencing creative personalization, and using the data to improve online experience, retention, and ultimately lifetime value
- Analyze customers’ behavior online to identify preferences and tailor online experiences to consumers to improve experience and increase revenue
- Analyze and anticipating trends of consumer’s shopping behavior and consumption patterns through data analysis of the consumer data base and market trends in order to deliver insights into a comprehensive consumer life cycle for the Brand.
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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