Assistant Manager

Strategic Development & Planning
• Execute Carrefour brand communication strategy and plans for local country operations– while ensuring the alignment from key leaders and internal clients. Oversees execution of the plans, evaluates their success and report results.
• Ensure adherence of Carrefour and Retail in the assigned Country communication plans with the communications strategy, plan, guidelines, policies & processes of Majid Al Futtaim.
• Support communications plans mapping against business and brand objectives and needs, Majid Al Futtaim core narratives and cater to all relevant stakeholders
• Support developing and maintaining communications content and collateral e.g. narrative, messages, profiles, fact sheets etc.

External Alignment
• Support conducting Carrefour’s consumer communications in assigned Country across all channels through a multi-platform and multi-stakeholder integrated model
• Develop and maintain strong relationships with top tier local and regional media and influencers
• Ensure the country’s external engagements are channeled through the function and aligned with policies.
• Support management spokespeople’s media and public speaking engagements to articulate the brand and company’s market and thought leadership and position favourably
• Execute and disseminate content in written and multimedia formats accordingly to company policies and standards
• Execute compelling story-telling content to promote the brand and business among stakeholders across the core narratives of the company, including leading sustainability engagements and communications.
• Handle issues and crisis situations in alignment with Retail and Holding Corporate Communications directives in a timely manner
• Leverage metrics and analysis tools to measure results, traction and effectiveness of communications activities