Retention Marketing Manager

Manage e-marketing budget and optimizing it on a daily basis in order to meet online business targets
• Manage the relationships with external digital marketing agencies
• Adapt and optimize creatives and conversion points
• Analyze and report on results using Google Analytics and other internal platforms
• Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
• Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
• Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations