Assistant Ecommerce Manager

Responsibilities:
• Manage and optimize Search Engine Marketing activities on major search networks (Google, Bing, Yandex, Baidu) across all languages and devices
• Implement, manage, and optimize top of the funnel, generic campaigns
• Coordinate collaboration with the Group's appointed SEM agency:
• Budget and spend management
• Competition monitoring / cost optimization (CPC)
• Performance measurement and reporting
• Campaign management and optimization
• Annual contracting and monthly billing for SEM group-wide
• Directly manage corporate funded campaigns while supervising budgets and performance of hotel-managed campaigns
• Keep up to date with the latest SEM related trends and innovation to share knowledge and best practices across the group
• Provide SEM related training and on boarding for new hotel colleagues
• Manage monthly invoicing for corporate funded campaigns SEO:
• Work with appointed SEO agency to deliver SEO strategy and activities
• Measure performance (errors, backlinks, rankings, traffic, etc.) and identify improvement opportunities
• Liaise with website vendor to identify and implement best practices
• Liaise with content editors to optimise on-page SEO