Trade Marketing Manager

Responsibilities:
• MIS Performance Reporting on trade plans and sales efforts.
• Lead digital campaigns & lead generation creating awareness of our various logistics products and services using email and whatsapp broadcasts across targeted
• Providing the commercial teams with updated marketing insights with focus on capacity/pricing across targeted tradelanes/corridors.
• Develop and execute Trade Marketing plans for targeted trade lanes in conjunction with Sales, Pricing and other stakeholders.
• Manage and own the Customer Segmentation for Logistics business.
• CRM management – Sales Pipeline management, creating dashboards and ensuring process and data management
• Business Margin evaluation and discussions across trade corridors and sales accounts.