Packaging Specialist

Responsibilities:
• Lead visual identity strategy to drive our GMG Brands as the category market leader- provides break-through, differentiated, high quality and on-target visual solutions and packaging design strategies addressing the brand opportunities across all our brands and segments.
• Initiate and lead workshops and strategy sessions internally and externally to drive proper strategy and thought leadership.
• Develop best in class visual identity and packaging design team: lead vendor selection and structure strategy based on internal and external trends and business strategy needs for proper effectiveness and efficiencies.
• Lead creative development and flawless implementation of yearly branding and packaging design plans in partnership with the brand team and other cross-functional teams.
• Ensures that all visual identity efforts meet a wide range of strategic segment objectives (defined in graphic briefs) and adhere to marketing, legal, and production quality standards.
• Establish consistent protocol to ensure consistent application of brand visual identity through detailed brand guidelines shared across organization.
• Leads the development productive and collaborative partnerships with design agencies to create engaging, business building visual communication.