Senior CRM Marketer

• Propose new channels and capabilities to enable on the Marketing tool, given FACES’ maturity Support in the logic set-up of the Marketing tool and its capabilities for FACES
• Brands Implement the Marketing Automation strategies for FACES
• Assist in the definition of Customer Journeys for the different clusters of customers within FACES Create content for FACES related to customer and FACES milestones and in line with the Customer Journey
• Liaise with the graphic design team for the assets and the marketing team for alignment with FACES guidelines Guarantee optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior
• Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels
• Segment database to ensure relevance to customers and optimal use of the budget in each campaign
• Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize FACES’ communication
• Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation Identify new trends in digital marketing, evaluate new tools, and ensure FACES is at the forefront of industry developments, particularly developments in mobile marketing
• Support in the development of any activity