Area Visual Merchandise

Work closely with the Graphic Design team to produce the visuals
• Manage new projects merchandising in coordination with the Marketing team (order and implementation)
• Ensure merchandising levels in the store are met as per the Brand’s guidelines
• Define the minimum merchandising for all new launches
• Coach and build strong relations with in-store VM teams (if applicable) and frontline team, so that they can help maintain display
• Review the suggested merchandising plan linked to launches and provide input
• Work closely with Marketing to provide support throughout the management of internal brand events
• Follow the performance of the ranges and categories, and adjust the merchandising if necessary
• Guide the installation of window and in store animations, design events and campaigns in line with the global marketing and event calendars
• Work in coordination with logistics to ensure the dispatch of the PLV furniture
• Define the implementation in store for all launches/animations
• Stay up to date with Brand activities and external competitor activities
• Propose any merchandising amendments enabling an optimization of the turnover by m²
• Communicate the merchandising guidelines to the stores and follow-up on installation
• Measure the impact of merchandising action plans and issue weekly report to the Regional team/ VM Manager (if applicable) with photographs, comments and
• measurements of sales impact
• Communicate with retail manager on out of stock situations
• Conduct regular store and market visits to check adherence to Brand standards and report back to the Regional team/ VM Manager (if applicable)
• Work on the floor plans and zoning of the new stores