Crm Marketing Manager

Responsibilities:

• Execute and coordinate direct marketing communication strategies and campaigns across current channels to drive customer engagement and retention.
• Assisting with the design and execution of communication frameworks, campaign analysis, a/b testing, data analysis and Visualization digital optimization and promotional campaign strategies to push a client further down the sales funnel.
• Management and execution of digital content delivery corresponding to a campaign that include email campaign design and set-up, surveys, promotional flyers, digital brochures, website content, copywriting and graphic / video elements. This includes delivering relevant content, brand-compliant templates with impactful call to actions.
• Work on Content Management systems to create and maintain landing pages and corresponding campaign workflows.
• Market research on latest design best practices and trend that correspond to the brand and campaign requirements.
• Assisting with planning and coordination of week/monthly/annual product communication calendars.
• Implement A/B/C testing of various content and creative deliverable to create optimization and enhancement opportunities.
• Maintain high profile subscriber lists and launch programs to grow these segments.
• Perform customer segmentation to maximize conversions across various engagement campaigns.
• Collaborate with various internal and external teams on targeted marketing activity to support stakeholders' campaign requirements.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.
• Manage all internal communication campaigns that includes planning, design and implementation.
• Support the Line Manager in executing campaign management across all available channels that include Email and Omnichannel Marketing, Corporate Websites and partnership programs.