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• Develop the Marketing Department policies and procedures in order to ensure the fulfilment of organizational requirements
• Oversee the operations of the Marketing Department, provide expertise, encourage teamwork and facilitate related professional work processes in order to achieve high performance standards and staff pride in contribution
• Monitor the yearly budget of the Marketing Department and control expenditure to ensure optimal use
Marketing and Strategic Operations
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
• Participate with Brand/ Product Managers and/or the Division Manager in setting up the yearly plan suitable for the market and as per the brands guidelines
• Participate with the General Manager in strategic meeting with suppliers, regional teams…to negotiate commercial conditions (margin, animations, exclusivity…)
• Monitor the market trends, identify new target markets and determine potential positioning
• Coordinate with suppliers, contractors, logistics, marketing and merchandizing with regards to new openings, closing or renovation operations
• Maintain smooth relationship with the suppliers and business partners
Reporting
• Follow up on sales reports and use information to take action when necessary
• Record, monitor and analyze market trends, competitor activities and provides suggested action plans
• Provide the General Manager with quantitative and qualitative reports using data from market studies
Financials
• Assist the General Manager in defining the yearly strategic plan for the network and in preparing the yearly budgets and forecasted sales
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Manage the organization's resources within budget guidelines
• Provide prompt, thorough, and accurate information to keep management appropriately informed of the organization’s financial position
Team Management
• Assign individual objectives for employee performance management purposes, manage performance, empower staff, and provide formal and informal feedback in order to support professional development and maximize performance
• Work with Talent Acquisition to Help to hire a strong, high-performing team to support growth and expansion.
Full Time
Marketing / Brand Management / Marketing Research / Digital Marketing